Improving Address Data
Challenges & Solutions for Address Data Management
page 5
SmartyStreets Scrubbing Key Benefits
SmartyStreets Scrubbing offers all the key benefits of address verification and standardization solutions:
reduced returned mail, improved quality of address data, improved communication with customers, reduced mailing costs,
and increased delivery speeds. Along with these standard benefits, the solution from SmartyStreets offers many
additional benefits, which include:
No additional hardware costs
SmartyStreets Scrubbing™ offers the same benefits of other address verification and standardization
solutions without requiring customers to invest in expensive hardware to maintain large databases of postal
service data.
Elimination of time and effort spent on updating data
To obtain the most up-to-date data available a company would have to update its postal databases monthly when the
postal authorities release updated data. Since the address verification and standardization is completed on Qualified
Address' servers, it takes care of all data updates, thereby eliminating the time and effort that companies have
to invest in keeping current data.
Fast Turnaround Time
Many address list services take anywhere from three days to two weeks to process submitted address lists. The
technology that powers the SmartyStreets Scrubbing Engine allows it to process addresses rapidly and immediately,
thus allowing customers to receive batch processes in minutes instead of days. Priority processing is also available for
customers who need lists moved up in the queue.
High Reliability and Quality Service
SmartyStreets has taken extensive measures to ensure that customers can depend on its services to be reliable. The
company is continually looking for ways that its address matching can be improved and enhanced. It also prides itself
in offering some of the most extensive customer service options available in the industry.
Accessible by Multiple Users
Organizations that use more than one employee to manage their address data run into difficulties with desktop software.
Because the services provided by SmartyStreets are web-based services, all employees at a company who need access to
the address management services will be able to login and finish their assignments.
Secure Processing
SmartyStreets understands the proprietary nature of address lists. That's why it has gone to extreme measures
to ensure that the data being processed on its servers is protected by some of the most advanced technology available.
Scalable Services
The services offered through smartystreets.com were created to be extremely scalable so whether a customer needs to
have 500 addresses or 10 million addresses scrubbed, there is an affordable solution available.
Conclusion
Any organization that works with address data can depend on SmartyStreets Scrubbing to help it overcome many of the
challenges that come with managing these databases. By reducing returned mail, improving the quality of address data,
improving communication with customers, reducing mailing costs, and increasing delivery speeds customers will see the
immediate impact of the SmartyStreets services on their bottom line. SmartyStreets is excited to be on the forefront
of innovation in on-demand address database management.
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